Privacy & Cookies

Your Privacy Matters

At The Avenue Dental Practice, we value your privacy and are committed to protecting your personal information. Whether you're visiting our website, booking an appointment, or receiving treatment at our practice, we handle your data responsibly, securely, and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains what information we collect, how we use it, and the choices available to you.

Information We Collect

Depending on how you interact with us, we may collect:

Personal Information

• Name
• Date of birth
• Postal address
• Email address
• Telephone number

Medical & Dental Information

• Medical history
• Dental history
• Treatment records
• X-rays and clinical photographs
• Consent forms
• Appointment history

Website Information

When you visit our website, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited
• Time spent on the website
• Referral source
• Cookie preferences

How We Use Your Information

We use your personal information to:

• Provide safe and effective dental care.
• Arrange and manage appointments.
• Respond to enquiries.
• Maintain accurate patient records.
• Communicate important information about your treatment.
• Process payments where applicable.
• Meet legal and regulatory obligations.
• Improve our website and patient experience.

We only collect information that is necessary for these purposes.

Sharing Your Information

Your personal information will only be shared where appropriate and necessary.

This may include:

• Your GP
• Hospitals and specialist dental services
• Dental laboratories
• Dental insurance providers
• Private dental plan providers
• Healthcare professionals involved in your treatment
• Regulatory authorities where required by law

We never sell your personal information to third parties.

Keeping Your Information Secure

Protecting your information is a priority.

We use a combination of administrative, technical, and physical security measures to help keep your data safe, including:

• Secure electronic patient records
• Password-protected systems
• Restricted staff access
• Regular system backups
• Confidentiality procedures for all team members

Only authorised personnel have access to your personal information.

How Long We Keep Your Information

We retain patient records in accordance with professional guidance and legal requirements.

Typically, records are retained:

• For at least 11 years after your last course of treatment.
• For children, until they reach the age of 25, or longer where legally required.

Your Rights

Under UK data protection legislation, you have the right to:

• Access the personal information we hold about you.
• Request corrections to inaccurate information.
• Request a copy of your records.
• Restrict or object to certain processing activities where applicable.
• Withdraw consent where consent is the legal basis for processing.
• Lodge a complaint with the Information Commissioner's Office (ICO).

If you would like to exercise any of your rights, please contact our team.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help the website function correctly, remember your preferences, and improve your browsing experience.

Cookies do not usually identify you personally but help us understand how visitors use our website.

How We Use Cookies

We use cookies to:

Essential Cookies

Enable core website functionality such as page navigation and secure access.

Performance & Analytics Cookies

Help us understand how visitors use our website so we can improve its performance and usability.

Functional Cookies

Remember your preferences, such as language or cookie settings, to provide a more personalised experience.

Marketing Cookies

Where applicable, these cookies help us understand the effectiveness of our marketing and may support relevant advertising across trusted platforms.

Managing Your Cookie Preferences

When you first visit our website, you'll be asked to choose your cookie preferences.

You can also manage or delete cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

Third-Party Services

Our website may use trusted third-party services to support functionality and improve your experience, including analytics, appointment booking systems, maps, and embedded content.

These providers may set their own cookies in accordance with their individual privacy policies.

Changes to This Policy

We may update this Privacy & Cookies Policy from time to time to reflect changes in legislation, technology, or our services.

Any updates will be published on this page with immediate effect.

We recommend reviewing this page periodically to stay informed.

Contact Us

If you have any questions about this Privacy & Cookies Policy or how your information is handled, please contact The Avenue Dental Practice.

📍 Address: 19-20 Stewart Ave, Enderby, Leicester LE19 4LN, United Kingdom

📞 Telephone: +44 116 284 1977

✉️ Email: info@theavenuedentalpractice.uk

Our team will be happy to assist you.